Campaign "Your Perfect Fit"
Christopher & Banks
We were presented with the challenge of rejuvenating Christopher & Banks, shaking their dowdy image, and transitioning to their new name, C&B, without alienating their current customer base. The client also requested an overarching tagline, that expressed their wide range of sizing options as well as their approachable staff and stores.
I oversaw the team, under the Creative Director, updating and reshaping the C&B design elements. I worked directly with strategy and the client, coming up with messaging and designs.
CHRISTOPHER & BANKS