Campaign "Your Perfect Fit"

Christopher & Banks

We were presented with the challenge of rejuvenating Christopher & Banks, shaking their dowdy image, and transitioning to their new name, C&B, without alienating their current customer base. The client also requested an overarching tagline, that expressed their wide range of sizing options as well as their approachable staff and stores. 

I oversaw the team, under the Creative Director, updating and reshaping the C&B design elements. I worked directly with strategy and the client, coming up with messaging and designs. 

Client / 

CHRISTOPHER & BANKS

 

Role / 
ART DIRECTION

 

Agency / 

OGILVY

 

Year / 

2016

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