Event / Print / Interactive / Tool

Agency Collaboration

Client / 

THINK WITH GOOGLE

 

Role / 
ART DIRECTION

 

Agency Collaborators / 

HUGE

OPTIMIST

REDWOOD

NEWFANGLED

FIREWOOD

PHANTOM

 

Year / 

2018 - 2019

YOUTUBE AUDIENCE TOOL

Collaborated closely with members of the YouTube team and agencies Firewood and Newfangled to create “Find My Audience tool”, with the intention of helping marketers understand who their most valuable customers are on YouTube — and learn how to reach them individually with relevant messages. As of November, there have been 950K total page views, 450K unique visitors, and 3.5K report downloads. LINK TO TOOL

GOOGLE MARKETING LIVE EVENT MATERIALS

Leadership Circle book / Collaborated with agency Redwood to create and print limited edition bespoke promotional package. 300 copies were produced and gifted to C- suite execs at GML. The remaining copies were shared with contributing executives who have worked with Think with Google in 2019. The book was a success, winning a Bespoke Print award for its innovative printing techniques at the 2019 PrintWeek Awards.

Machine Learning Event Experience / Collaborated with agencies Optimist and Huge to create an activation on the topic of Machine Learning for Marketers. The installation was a success, garnering 5,000 views at GML. It then went on tour to Advertising week NYC, capturing the attention of 20-25 K people.

Classification

Regression

Clustering

Sequencing

CANNES MICROSITE

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