Art Direction / Branding/ Design / Video

Google Lightning Lessons

I worked with multiple teams at Google to to bring their marketing lessons to life in “Lightning Lessons”, Think with Google’s first unique animated video tutorial series. My contributions included concepting, storyboarding, illustrating, collaborating with an animator and copywriter, as well as overseeing the recording of our voice over artist. 

Client / 

Google

 

Role / 
ART DIRECTION

 

Team / 

Think with Google

 

Year / 

2019

THINK WITH GOOGLE & UNSKIPPABLE LABS

We worked with a department that has conducted over 250 experiments on how to make an unskippable ad. Here’s the secret sauce:

MACHINE LEARNING

I collaborated with a copywriter, animator and voiceover artist to distill a one-hour presentation by machine learning experts into a two-minute tutorial.

THINK WITH GOOGLE & PRIMER

Here is a trailer which we posted to social, linking to the full video series.

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