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Infographic / Illustration

BF GOODRICH

BF Goodrich needed to engage with their core audience and promote their off-road tires. I created an infographic celebrating their off-road racing champions, complete with tips on the ins and outs of off-road driving and tire safety.

 

We used textured illustrations and a color palette combining BF Goodrich colors with earth tones to further emphasized the outdoor, off-road theme.

Client / 

BF GOODRICH

 

Role / 
CREATIVE DIRECTION

 

Agency / 

KETCHUM

 

Year / 

2015