Infographic / Illustration
BF GOODRICH
BF Goodrich needed to engage with their core audience and promote their off-road tires. I created an infographic celebrating their off-road racing champions, complete with tips on the ins and outs of off-road driving and tire safety.
We used textured illustrations and a color palette combining BF Goodrich colors with earth tones to further emphasized the outdoor, off-road theme.
Client /
BF GOODRICH
Role /
CREATIVE DIRECTION
Agency /
KETCHUM
Year /
2015
