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GILLETTE MATERIALS

Design/Social

Client / 

GILLETTE

 

Role / 
CREATIVE DIRECTION

 

Agency / 

KETCHUM

 

Year / 

2014-2016

421 GUIDE / 

AVENGERS RAZORS / Gillette and Stark Industries teamed up to create a series of razor prototypes, using Avengers inspired technology. I designed and illustrated promotional posters, with custom background relating to each theme.

SHAVE FACE SOCIAL TILES / People make funny faces when they shave, mostly when they are checking to see if they missed any hairs. Gillette had just released the Fusion ProGlide with FlexBall Technology and needed a series of social posts marketing their new razor. The ProGlide goes over all the tricky contours of the face, for a more complete shave, so you can avoid “Shave Face.” I created a series of posts with celebrities and some very recognizable historical figures making "Shave Face."

FUSHION PROGLIDE GUIDE /