• White LinkedIn Icon
  • White Instagram Icon
  • White Pinterest Icon
Packaging / Layout

GILLETTE fusion Proshield

Gillette was launching a new and improved Proshield razor and needed to get the word out.

 

The average consumer can take more than 120 restrokes after the initial shave gel is wiped away. Gillette’s goal was to prove to the press that irritation from shaving could be avoided by using their razor.

 

I created a sleek press kit for their U.S. and European markets that contained their product and included information and a step by step guide.

Client / 

GILLETTE

 

Role / 
CREATIVE DIRECTION

 

Agency / 

KETCHUM

 

Year / 

2016