Packaging / Layout
GILLETTE fusion Proshield
Gillette was launching a new and improved Proshield razor and needed to get the word out.
The average consumer can take more than 120 restrokes after the initial shave gel is wiped away. Gillette’s goal was to prove to the press that irritation from shaving could be avoided by using their razor.
I created a sleek press kit for their U.S. and European markets that contained their product and included information and a step by step guide.
Client /
GILLETTE
Role /
CREATIVE DIRECTION
Agency /
KETCHUM
Year /
2016
