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Branding / Packaging

lili's

Lili’s pastries are delicious and pretty to look at, so when I was approached to create their branding, I created a logo that was sweet, delicate and feminine. 

The logo's font is approachable, and stands out against a cheerful blue color. All of the packaging is a crisp white, accented with blue details.

Client / 

LILI'S

 

Role / 
CREATIVE DIRECTION

 

Agency / 

INDEPENDANT

 

Year / 

2013