michelin

Selected Projects

Client / 

MICHELIN

 

Role / 
CREATIVE DIRECTION

 

Agency / 

KETCHUM

 

Year / 

2015

Michelin works hard to engage with their online audience and liven up the tire business in a fun and colorful way. They also work to support greater social and education efforts for their consumers. I created a series of eye-catching branded content for various Michelin campaigns, including illustrated infographics, social posts, and guides. The subject matter ranged from fun facts about dining inspired by their restaurant guide to information and advice on safe driving geared towards teens.

MICHELIN KEEP THANKS MOVING CAMPAIGN
AND MEAL OF A LIFETIME INFOGRAPHICS/

MICHELIN BEYOND THE DRIVING TEST CAMPAIGN / How do you prepare young drivers for the road and help them avoid preventable crashes? Michelin teamed up with FIA's Action for Road Safety to create a campaign aimed at educating teen drivers. I created a collection of resources for "Beyond the Driving Test", including a printable Glove Box guide and infographics to be accessed from their microsites. LINK

 

The overall campaign was a success. It received a ton of press and a Campaign of the Year Award for Community Relations from PR Week. Read more about it here: LINK

MICHELIN FORMULA E CHAMPIONSHIP / Michelin had ambitions to position themselves as a leader in sustainable mobility and technological innovation. What cooler way to achieve that goal than through road racing? With that in mind, Michelin partnered with Federation Internationale de l'Automobile (FIA) to bring its Formula E Championship to life.

 

Formula E Championship, an all-electric vehicle racing series, made its American debut when it took to the streets of Miami and Long Beach, California. Through the series, they succeeded in bringing the sport closer to the public and driving awareness to their cause. Advances that were made as part of the race contributed to the development of more efficient and sustainable mobility. 

 

Plus, my animated infographic was a hit. It was posted on several news outlets.

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