Infographics / Social / Illustration
New york state of health
As a result of the Affordable Care Act, New York State of Health needed to promote their newly-formed services. The challenge was to create compelling social content that would educate and inspire people to enroll in their programs.
I developed a cute, approachable and fun graphic style incorporating their fonts, colors and messaging. The result was a series of custom-illustrated and designed infographics and social posts that successfully engaged their target audience.