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Infographics / Social / Illustration

New york state of health

As a result of the Affordable Care Act, New York State of Health needed to promote their newly-formed services. The challenge was to create compelling social content that would educate and inspire people to enroll in their programs.

 

I developed a cute, approachable and fun graphic style incorporating their fonts, colors and messaging. The result was a series of custom-illustrated and designed infographics and social posts that successfully engaged their target audience.

Client / 

NYSOH

 

Role / 
CREATIVE DIRECTION

 

Agency / 

KETCHUM

 

Year / 

2014