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Branding / Digital 

PAPERWHITE

Client / 

PAPERWHITE

 

Role / 
CREATIVE DIRECTION

 

Agency / 

POMADE

 

Year / 

2013

The Apparel Group’s fashion company, Paperwhite, was preparing for its next season and needed a fresh look. To compliment Paperwhite’s stylish and contemporary garments, I designed a website and blog with a modern, minimal and functional aesthetic. Small details were also added throughout the site to personalize it, and compliment the clothing. On the main page, video of models in the latest ready-to-wear items played while garment descriptions and price appeared on hover. As seasons and styles changed, so did the accent color on the collection page.