Branding / Digital
The Apparel Group’s fashion company, Paperwhite, was preparing for its next season and needed a fresh look. To compliment Paperwhite’s stylish and contemporary garments, I designed a website and blog with a modern, minimal and functional aesthetic. Small details were also added throughout the site to personalize it, and compliment the clothing. On the main page, video of models in the latest ready-to-wear items played while garment descriptions and price appeared on hover. As seasons and styles changed, so did the accent color on the collection page.