Branding / Design / Digital

thursday born

Jewelry designer Joey Modica creates beautiful, handcrafted jewelry inspired by organic formations. Her distinctive style and one-of-a-kind pieces deserved branding that both complimented and truly represented her work.

For the Thursday born logo, I chose a typeface that had a slightly tactile, hand-stamped quality. The words thursday born were typed in lower case to convey the delicate and understated quality of her work.

The symbol above the name is reminiscent of an ancient symbol of the third paradise and represents rebirth. It was designed to function as a jewelry stamp if used separately from the Thursday born typeface, and can be used to mark the inside of each of Joey’s designs.

The website design is clean, minimal and easy to use with Parallax scrolling. As a result, Joey’s work is front and center, and customers have a positive experience navigating her site while viewing her designs.

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